| Degree Programme in Business Management 2008-2009 |
Study unit
00080 Productisation and Commercialisation 15 CR |
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| The students will be able to |
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• use the principles of creative work and apply them to the product and service development process and to planning customer-oriented operations
• investigate and analyse customers and markets
• design, productise and commercialise profitable products and services
• create and develop a company’s customer relationships
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| Content |
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• innovation process and systems
• product and service development process
• marketing products and services in B-to-B and B-to-C markets
• sale and distribution channel solutions
• creating and developing customer relationships
• cost calculations
• pricing models
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| Description |
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The competence gained in the study unit is the skill to develop and productise financially viable products and services, and to market and sell the productised solutions. Competence is based on researching and anticipating customer needs and market situations, and understanding the importance of customer-oriented operations.
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| Prerequisites |
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Business Operations and Processes or equivalent knowledge. |
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| Version |
2.0 |
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| Updated |
Jun 26 2006 |
