| Degree Programme in Business Management 2008-2009 |
Study unit
00512 Customer Relationships in Business Networks 2 10 CR |
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| The students will be able to |
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• describe different business networks in a networked commercial environment, and utilise them in business development
• manage customer information and utilise customer data systems in customer relationship management and development
• use various analytical tools in managing profitable and loyal customer relationships
• assess the significance of strategic partnerships in developing customer-oriented activities
• understand the significance of network management from the point of view of profitability
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| Content |
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• business networks in the value-generating system
• network management as a core business competence
• customer information and databases
• analysis and tracking tools in CRM
• key account management
• developing strategic partnerships |
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| Description |
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The competence gained in the study unit relates to understanding and analysing a networked operating environment and identifying the oppor-tunities offered for business development by its strategic networks. Stu-dents understand the importance of network management as a competitive advantage. They can assess the importance of customer data in customer relationship management, and plan customer data collection and management system using existing customer data systems. They can plan efficient key account management operations and utilise customer data systems to achieve profitable and loyal customer relationships. They understand the importance of strategic partnerships and can create partnerships to foster profitable and productive business. The focus is on ethical and networked customer and partnership operations. Reflection is evident in systematic customer data collection and analysis, which are used to determine development objectives and to push operations forward. |
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| Prerequisites |
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Main professional study units.
Customer Relationships in Business Networks 1.
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| Version |
2.0 |
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| Updated |
Nov 7 2008 |
