| Degree Programme in Business Management 2008-2009 |
Study unit
00513 Customership in Business Networks 1 10 CR |
| |
| The students will be able to |
| |
• evaluate the meaning of customer capital for company’s business operations
• make external and internal baseline analysis in order to develop
customership strategy
• set goals for customer operations and develop customer strategy suitable for different customer groups
• control customer information as a powerful tool of customer management
• manage customerships in profitable way
• design a profitable customership management system for supporting internal operations
|
| |
| Content |
| |
• baseline analysis and vision of customership management
• customer information as a tool of customership management
• customer-based business model
• effective customership administration and management
• inner prowess management in customership strategy
|
| |
| Description |
| |
Student is able to analyse the company’s external operational environment and company’s inner operations in order to develop the business model. Student understands the purpose of profitable customer capital for com-pany’s long term success. Student is familiar with the meaning of different customer groups and can prepare them a strategy aiming at developing customerships. Student is able to create a profitable customer manage-ment system and use it in all company’s operations. Viewpoint is ethical and networking customer operations. Reflectivity is seen in systematic information retrieval and analysing customer information in order to define development focuses and advance operations |
| |
| Prerequisites |
| |
Knowledge of central professional study units. |
| |
| Version |
2.0 |
| |
| Updated |
Feb 8 2008 |
