| Degree Programme in Business Management 2008-2009 |
Study unit
00514 Marketing and Organisational Communication Managements 1 10 CR |
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| The students will be able to |
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• use different types of marketing research methods in analysing business operations
• design internal and external marketing and communication strategy supporting the company’s operations
• develop operations promoting business image and brand building
• design from different starting points communication for different kinds of internal and external interest groups
• prepare an efficient marketing communication plan for certain interest group
• make launching plan for product or service
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| Content |
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• marketing research supporting the management
• business culture, values and Design Management
• brand management as a promoter of company’s competitiveness
• management of internal and external marketing and interest group communication
• managing competitive weapons in marketing
• launching products and services
• crisis and transition communication
• media knowledge and using media
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| Description |
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During this study unit student strengthens his/her competence in business marketing and communication skills. Student knows the importance of positive business image for company and can build business brands. Student is familiar with the importance of company’s identity and business culture in developing customer-based opera-tions and is able to design and implement an effective internal and external marketing and communication plan for different interest groups. Student can use in various ways marketing research for types of business opera-tions analysis and for developing business operations. |
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| Prerequisites |
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Knowledge of central professional study units. |
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| Version |
2.0 |
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| Updated |
Feb 8 2008 |
