| Degree Programme in Business Management 2008-2009 |
Study unit
00536 Food Business I 20 CR |
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| The students will be able to |
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• recognise the basic principles and major steps of production of food materials
• make use of diverse food quality aspects in marketing various products
• identify international consumer goods trade opportunities
• plan and implement food marketing actions in different cultural and social environments and evaluate the outcomes
• analyze brands and create brand identity
• collect and utilize consumer research information on product development, trade and marketing
• professionally plan and evaluate new product launches
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| Content |
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• food chain from farm to the table
• main aspects of modern food industry production and preservation systems
• food quality and quality control tools
• food for health and disease
• food choices and food trends
• consumer decision making process, individual and intercultural differences
• food marketing strategies and marketing parameters
• food product development process
• development of food products for international trade and management of food brands
• collection, analyse and use of consumer information
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| Description |
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The competence gained in the study unit is an understanding of food chain and the main production systems, and of the principles of food quality. The student will gain competence to look for and assess business opportunities within international consumer markets, to create effective marketing plans and to evaluate different marketing operations. Student will learn to study consumer behaviour and apply it to food development and marketing.
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| Prerequisites |
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None.
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| Version |
2.0 |
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| Updated |
Jun 7 2007 |
