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| Degree Programme in Business Management 2008-2009 | Study unit
00821 Development of e-business 5 CR |
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| The students will be able to |
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predict and evaluate the opportunities opened by Information and Communication Technologies (ICT) for the business
analyse the possibilities and threats of e-business from different perspectives: the company, the clients, B2B context and retail sales
evaluate and develop different alternatives for virtual service provision
plan a website from the point of view of marketing communication
take into account data protection and related juridical aspects in e-business
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| Content |
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The new phenomenom related to internet and its effect on business, marketing and consumer behaviour; virtual communities, web 3.0, technological advances
Different business models in e-commerce; core concepts and earning models
Electronic distribution channels
Online marketing communication
E-business and organizational culture
Electronic services of the public sector
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| Description |
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The objective of the course is to facilitate the student a comprehensive idea of e-Business and its development perspectives.
The course combines different learning environments (classroom, internet, wiki and Second Life). |
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| Version |
2.0 |
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| Updated |
May 23 2008 |
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| Realisation of the study unit |
 Degree Programme in Business Management Youth education, Bachelor Programmes | | | Units | | Generic competences | | | Hyv | Jδr | Ker | Lep | Loh | Ota | Por | Tik | | Prof. sk. | Prof. kn. | Ethic. | Globa. | Innov. | Refle. | Netwo. | | 2008-2009 | | | | | el | | | | * | | | | | | | | | | com: compulsory - opt: optional - el: elective studies | | |
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Laurea Study Guide 1.0
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